A collection of campaign practices for original and outside organizations to understand and display the skills needed to provide digital and physical outreach and advertisement. While these exercises are not public, they provide a look into the professional creativity and informative consideration needed to reach audiences utilizing different platforms.
Practice Social Media Campaign – Celsius ®
The following images display a self photographed and edited series of images designed for a social media campaign for a fitness drink company. The posts are composed for Instagram to distribute and for the audience of young adults requiring energy who are considerate of what they consume. The process of creation was to practice brand designing, photography highlighting product, and attention to detail to attract specific audiences.
UMW Prosperity
A student practice campaign creative for the University of Mary Washington exercising small group communication to express the importance of understanding one’s water footprint in the environment. I worked as the artistic director who designed the graphic elements and artwork of the campaign.
A poster designed for the Center for Community Engagement at the University of Mary Washington to promote the Fredericksburg SPCA and how college students could benefit from volunteering.
Matching promotional images intended for advertising the Multicultural Fair at the University of Mary Washington that is flexibly designed for multiple media platforms. This was created using images obtained from UMW photography with original editing.
UMW Multicultural Fair Promotional Video
FXBG Reads!
A student ran non-profit campaigned published towards the schools in Fredericksburg, Virginia, alongside the organization the Bookmobile. While this campaign started as an assignment, its place in the community made an impact and was considered for further use beyond the college task. I fulfilled the role as artistic director seen in overall graphic design elements and website creation.
Dayna Shea Design & Ministry
“Soli Deo Gloria”
Creating to glorify the Creator. When we see the love the Lord has painted into His canvas of the world and His people, we can reflect and embrace it within our own work.
